Tasking themselves with paving the way for eCommerce growth in Africa; Global eCommerce solution providers and the industry’s most visionary individuals are gearing up to exchange inspired and innovative ideas, discuss emerging trends and make lasting connections at the eCommerce Africa Confex in February 2016.

The event has become a ‘must attend’ on the conference/expo calendar and will once again connect the regions’ leading merchants; major retailers; brands; developers; designers and eCommerce experts: “I am looking forward to another great eCommerce event. It has become a highlight on my conference calendar” Elizabeth Lee Ming, CMO:Momentum Digital

 “IT’S ALL ABOUT THE CUSTOMER” – Retailers are preparing themselves to serve this new generation of consumer, breaking down barriers and demonstrating their agility in this new era. In order to benefit from these changes companies are obliged to open up for social and mobile trends as well as multi channel concepts, same-day-delivery and new technologies. Platinum Sponsor, Oracle Marketing Cloud, is making it their mission to enlighten conference attendees on HOW to place their customer in the centre of an omni – channel world.  Representing Oracle Marketing Cloud during her keynote, Claudia Foster, Senior Strategic Solutions Consultant, will bring her experience in helping top Retail blue-chip companies such as LEGO, TomTom, B&Q and Privalia to optimise their digital marketing strategy to the stage.

Gold Sponsor, One World Express has underpinned its on-going commitment to the eCommerce Africa Conference & Exhibition, by recently signing a three year sponsorship agreement with the Cape Town-staged show. This deal builds on the sponsorship between One World Express and the event since the first edition in 2015. One World Express has been firmly behind the event since its inception and the inaugural edition, one year ago, where senior executives from One World Express showcased its vision and latest eCommerce platforms: ‘China2You’ and ‘Your personal Shopper’.

PayU has big plans for their Gold Sponsorship at the Confex.  Launching products such as PayU Wallet, a product that safely stores card details while ensuring that users always have access to funds without the risks, the Gold Sponsor provides both consumers and retailers with a swift and efficient tool for payments, redefining online and mobile shopping.  Mel Gischen, Head of Marketing MEA will discuss the Utility of Mobile Wallets in South Africa.

“Marketing in a world of mobile commerce” – Criteo Managing Director of Emerging Markets, Dirk Henke will take a key look into the global figures of the State of Mobile Commerce report, what this means for Southern as well as the rest of Africa, and what the future looks like for the mobile world.

PayPal and FNB have teamed up as Gold Sponsors.  Efi Dahan, Regional Director Africa and Israel for PayPal takes the audience “Around the world in just a few clicks”.  Efi will discuss the trends and habits of South African online shoppers in international markets.  FNB and PayPal will also ensure attendees have a space to take a breath from the hustle and bustle and grab a peaceful cup of coffee, in their “Zone out” lounge.

Ronnie Apteker, Founder of Internet Solutions and one of South Africa’s most restless and successful entrepreneurs, has confirmed that he will be delving into his initiatives and experiences in the online world during his keynote presentation at the Confex.  Refering to the most difficult obstacles they had faced as a start-up, Ronnie has stated that: “The company’s culture plays a central role in this. There is a drive and a determination that goes back to the issue of alignment and purpose. We wanted to win, all the time.” After Internet Solutions, Ronnie has applied his entrepreneurial expertise to several online ventures and technology start-ups, most recently as Cooltrepreneur at Coolfidence.com

Recognised as one of the most important Africans in tech, Kinetic was delighted to confirm Marek Zmyslowski, Former Managing Director of Africa’s No 1 booking portal, Jovago.com as a guest speaker for the eCommerce Africa Confex. Marek’s keynote, titled “Sealing your brand in the mind of your customer” expands on his expertise; “…many “small” businesses are successful at competing with big companies. Take a look at how Dropbox has grown, even though it has the worst enemies you can ever imagine (Apple‘s iCloud, Microsoft‘s SkyDrive and Google Drive), it is still thriving. What we should keep in mind is that local companies also know their market better and this is a huge advantage, even as important as funding.”

Advisory panel member and guest speaker, Emillian Popa has expressed his enthusiasm to bring his perspective as an investor.  Former Managing Director of Groupon South Africa and founder of Africa Internet Accelerator, Emillian was also the ecommerce builder behind 3 online retailers: style36, 5rooms and kinderelo. He started Rocket Internet South Africa and ran it as Managing Director, while founding the first two Rocket ventures in South Africa, Zando.co.za (leading SA online fashion store). Prior to Rocket Internet South Africa, Emilian co-founded Twangoo.co.za/Groupon in South Africa, Wimdu.com in China (peer-to-peer accommodation), Airizu.com in China (peer-to-peer accommodation), DealHayom. co.il in Israel (group buying), Lamoda.ru (Russia’s leading online fashion store).

The exhibition floor will offer product showcases; edu-hubs; live entertainment; wine, whiskey and coffee tastings; launches; give-aways; auctions, prizes and exclusive offers.

“We have an exciting line-up of industry experts and an equally-strong collection of sponsors and exhibitors for 2016,” adds Managing Director for Kinetic, Terry Southam. DPD Laser, Parcel Ninja, Vizury, iVend Retail, RAM, Ameyo, Episerver, Fontera, Mimecast, FSS, Sage, Zapper, What3Words, Payfast, Amadeus, iGroup, Courier IT, Layby Cafe, On the Dot, This Is Me, Net Media Planet, Volive, Innovations Digital, True ERP, Vizury and Nedbank are ready to provide the African continent with great products and services at the most exclusive and by far the largest Commerce gathering on the African continent.

The eCommerce Africa Confex takes place 17 – 18 February 2016 at the Cape Town International Convention Centre.

For more information, contact marcia@kineticevents.net or click here to get your free expo pass