Emcredit And Network International Forge Strategic Alliance To Introduce Mobile Payment Innovation In UAE

Emcredit, a subsidiary of Dubai’s Department of Economic Development (DED), has forged a strategic alliance with Network International, the leading payment solutions provider in the Middle East and Africa region, to deliver world-class mobile payment solutions in the UAE.

Under a Memorandum of Understanding (MoU) signed recently between the two entities, Network International will provide advanced acquiring functionality for Emcredit’s next generation mobile payment solution – empay – across sectors. The underlining objective is to provide a secure and seamless payment experience to clients and customers, thus improving efficiency levels through new technology platforms.

The MoU was signed by Mr. Ali Ibrahim, Deputy Director General- DED & Managing Director of Emcredit Limited and Simon Haslam, Group CEO of Network International. The partnership between Emcredit and Network International, which provides a range of payment solutions for banks, financial institutions and retailers across the region, will enable customers to use empay to carry out secure and seamless cashless transactions in the UAE.

Commenting on the signing of the MoU, Muna Al Qassab, CEO, Emcredit Limited, said: “We are delighted to partner with a payments innovator such as Network International to further enhance the overall experience for our customers by offering them a full range of leading edge customised services. As a unique payment solution developed by the Department of Economic Development in line with the Smart City initiative of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, empay will provide additional convenience, comfort and security to our customers. Our collaboration with Network International demonstrates Emcredit’s commitment to continuously offer more value to customers through innovative technologies.”

Samer Soliman, Managing Director – Group Acquiring, Network International, said: “Network International has always supported the UAE’s fast-growing financial services sector, a key driver of economic growth in the country. In line with this, we are excited to be partnering with Emcredit to launch this important initiative in the UAE that can potentially change the way payments are made in the country. Network International will leverage its world-class infrastructure to ensure that empay taps into a wider customer base by creating a differentiated customer experience through innovative features, seamless integration, enhanced security and greater convenience.”

As a simple yet secure mobile payment platform, empay will allow people in the UAE to make financial and non-financial transactions in a smart way, bringing together various service providers under one platform.