3G Direct Pay and Kopo Kopo Bring Mobile Payments to African Online Travel Market

3G Direct Pay Limited, a leading online payments service provider, has announced a strategic business partnership with Kopo Kopo, a merchant services platform for mobile network operators in emerging markets.

Eran Feinstein, Managing Director, 3G Direct Pay Limited signed the partnership agreement which he said would bring innovative payment options for the regional travel industry.

“Our partnership, the first of any in the world, will introduce mobile money to the online arena,” commented Feinstein. “Together, 3G Direct Pay Limited and Kopo Kopo will provide the travel providers with the option to accept online all modes of payment from credit cards, PayPal, and Mobile Money.

“By using the Kopo Kopo merchant services platform, 3G Direct Pay Limited will provide all leading mobile money options in the region as part of its online platform used by the travel providers. This includes Kenya’s M-PESA as well as Tanzania’s M-Pesa and Tigo Pesa, with additional services to soon follow.”

While the 3G Direct Pay’s platform provides a secure online payments solution to any provider and can be used as part of any e-commerce checkout, Kopo Kopo’s end-to-end platform allows operators and other payment providers to acquire and manage merchants who wish to accept mobile money payments.

“Mobile money has emerged as one of the fastest growing consumer products,” said Francis Mugane, Head of Sales & Distribution, Kopo Kopo. “The Kopo Kopo platform creates a vital link in the mobile money ecosystem by allowing consumers to pay at the merchants of their choice, unlocking billions in potential demand. We make it easy, inexpensive and convenient for a business to accept mobile money payments.”

Mr. Feinstein explained the system process step-by-step:

  • end customer visit the payment page (powered by 3G Direct Pay Limited)
  • end customer selects mobile money option (based on the they country)
  • end customer pays online using they mobile money account
  • 3G Direct Pay providers real-time confirmation to the end customer

3G Direct Pay Limited leads the African online travel market since 2006, where hundreds of travel businesses and millions of end customers can shop, pay, sell and get paid. The online payments platform is connected to all leading credit card types and electronic wallets, including Visa, MasterCard, American Express and PayPal. 3G Direct Pay Limited fills the online gap between the providers and the consumers.

“3G Direct Pay Limited is renowned in the travel and tourism industry, where we offer our clients through our online platforms. Our partnership with Kopo Kopo will enable our East African clients to extend their payment options using mobile money anywhere in Kenya, Uganda, Tanzania and Zanzibar,” concluded Feinstein.