Cotton On Group Partners With Adyen to Advance Global eCommerce Rollout

Adyen has announced a partnership with the Cotton On Group. With this partnership in place, Adyen is helping to power eCommerce payments for the Cotton On Group brands including Cotton On, Cotton On KIDS, Cotton On BODY, Rubi, Supré, Factorie and Typo on a global scale. The Group selected Adyen in late 2017 and rolled out the payment platform to all markets in April 2018.

“Adyen provides the Cotton On Group with online payment capability to support our eCommerce channel globally, powering our international growth,” says Brendan Sweeney, Cotton On Group General Manager of eCommerce. “By adopting the Adyen platform, the Group has gained access to a greater breadth of payment capability – all whilst benefitting from a more sophisticated fraud management approach, resulting in lower fraud.

“Beyond this, local acquiring has helped the Group streamline settlements timelines, improve cash flow, and provide a greater visibility of disputes, refunds and cancellations. Adyen provides us with a convenient single-platform solution that processes the entire payment from beginning to end and keeps all data in one place.”

With Adyen’s payments platform in place, the Group was able to consolidate its various payment programs and easily switch on solutions like RevenueProtect – an integrated risk management system which allows the business to maintain the perfect balance between fraud defence and optimised conversions. Additionally, Adyen’s ShopperDNA builds a holistic view of the shopper behind each transaction, making it easy for customer service teams to track online fraudsters as they attempt to change networks, devices and identities.

Further, its direct local acquiring licenses allow Adyen to own the entire payment process, eliminating the need to run payments across multiple third-party platforms. Adyen helped the Cotton On Group launch online banking payment methods in new markets, such as Malaysia and South Africa, as well as offer local acquiring and consolidated processing for the Australian, New Zealand, Hong Kong, Singapore, Great Britain and US markets.

“We now accept a wide range of payment types that are relevant to our customer in each market, unlocking greater growth,” says Mr. Sweeney.

“Adyen and the Cotton On Group share many of the same values including a relentless commitment to creating a great customer experience. We are honoured to join the Group in this exciting journey as they continue to build an outstanding worldwide customer experience,” said Michel van Aalten, Country Manager AUNZ for Adyen. “At Adyen, we value the opportunity to empower great local companies to succeed overseas, as well as help local merchants to build business domestically.”