Fifth Third Bank Introduces Touch ID for its Mobile Banking App

  • Access their balance without logging in, using Now Balance.
  • Make payments.
  • Transfer money with a few taps.
  • Deposit a check with just a hover.
  • Set up alerts with the swipe of a thumb.
  • Check the past 24 months of statements.
  • Log in with Touch ID for iOS.
  • Customers want their banking to be quick and simple. Two years ago Fifth Third was one of the first banks to create a system to check balances without needing to log in. “Our customers’ digital expectations continue to evolve – and many of those expectations are being set by using non-bank apps such as shopping and games,” said Chad Borton, executive vice president and head of the Consumer Bank for Fifth Third Bank. “Fifth Third is continuing to evolve its digital experiences to do the same, creating fast and simple banking.” Fifth Third Bank added Touch ID as a response to its customers’ requests. Mobile banking is outpacing online banking for Fifth Third customers, with mobile banking increasing 43 percent from 2014 to 2015, with 19 million mobile banking logins last year. Fifth Third consumers increasingly want the services mobile banking can provide, such as alerts, which increased 144 percent from 2014 to 2015, with 13.9 million alerts sent last year. In December of 2015, nearly one-fifth of all Fifth Third consumer deposits were made via mobile, an increase of 36 percent over December of 2014. “We know how important banking on the go is to our customers,” Borton said. “Our banking app makes banking simple and fast.” The most frequently used mobile services for Fifth Third Bank are: checking balances and activity, transferring money and depositing checks. *Mobile Internet data charges may apply as well as text messaging charges. Contact your mobile service provider for details.]]>

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