ImageWare Debuts Biometrics-as-a-Service with Fujitsu’s Retail Solution Market Place

ImageWare Systems, Inc., a leader in mobile and cloud-based, multi-modal biometric identity management solutions, announced that their GoVerifyID software application will be demonstrated within an omni-channel workflow transacting with the FUJITSU Retail Solution Market Place. The demo, with GoVerifyID identity authentication running on the FUJITSU Cloud IaaS Trusted Public S5, will be shown at next week’s Fujitsu Forum in Munich, Germany.

FUJITSU Retail Solution Market Place is an omni-channel Point of Service (PoS) application that allows retailers to significantly simplify and enhance the customer shopping experience and increase revenue while reducing IT costs. FUJITSU Market Place achieves this by supporting enterprise-wide transaction and order fulfillment to deliver a consistent and seamless buying experience to customers across traditional point of service, online and mobile channels.

FUJITSU Market Place breaks down the barrier between orders and in-store shopping by combining both in a single transaction. For customers, this means consistent pricing, promotions and customer experience whether online, in-store or using a mobile device. Combined with the IWS Identity Authentication Solution, retailers and customers can be more secure in their transaction processing, ensuring that the person attempting the transaction has been authenticated and verified. The result is a lower risk of transaction fraud, whether online or in a physical retail store.

“We are very pleased to demonstrate ImageWare Systems’ Biometrics-as-a-Service Identity Authentication Solution at Fujitsu Forum in Munich,” stated Rowan Cape, director of Global Retail Software Solutions at Fujitsu America, Inc. “Adding IWS’s fast and powerful biometric authentication to transaction processing elevates the level of trust that can be established between retailers and their customers, minimizing the overall risk of fraud from the entire retail operation.”

The IWS GoVerifyID identity authentication solution, in addition to being algorithm and hardware agnostic, enables plug-n-play technology and can be deployed globally as an enterprise end-to-end or modular solution that can be implemented in a matter of hours rather than days or weeks. GoVerifyID, which is a part of the GoCloudID platform that includes a software development kit (SDK), enables rapid integration into existing company programs and applications.

“Through our partnership with Fujitsu and their global omni-channel commerce solution, FUJITSU Market Place, the demonstration shows we can bring convenience and biometric-based security to retailing and ‘e-tailing’ via the omni-channel functions that Fujitsu Market Place addresses, improving customer service and overall enterprise efficiency,” says Jim Miller, Chairman and CEO of ImageWare.