Orange and Visa Europe Join Forces to Launch Orange Cash

Visa Europe and Orange have announced a strategic partnership that reflects the companies’ shared ambition to accelerate awareness and everyday usage of mobile contactless payment in France.

The initial step to deliver widespread availability of the innovative payments will be the launch of Orange Cash. The first prepaid product of its type to be launched in France, Orange Cash will enable Orange customers who have an NFC enabled smartphone to make contactless mobile payments simply and securely. Orange Cash is a solution designed and managed with Visa Europe member, Wirecard Card Solutions.

The partnership will enable consumers across France to pay for goods and services using their mobile phones. The number of contactless payment terminals in France has increased by 50% in the six months to September 2013.

Orange customers will be able to download the Orange Cash application, load funds onto their Orange Cash prepaid account with their debit, credit or prepaid card and start making contactless purchases right away. For all purchases over €20, a user-defined passcode can be entered to authorise the transaction.

Thierry Millet, Vice President – Mobile Payments and NFC, Orange, said: “Paying with your smartphone is a new function which will take off due to its practicality in everyday life. By launching Orange Cash, we want to accelerate the adoption of mobile payment generally and, of course, among our customers via a simple solution which offers many advantages. The partnership with Visa Europe increases our customers’ confidence and ensures acceptance of Orange Cash at a large number of sales points in France and abroad.”

Sandra Alzetta, Executive Director – Mobile, Visa Europe, said: “Our partnership with Orange marks a significant step in the adoption of mobile payment. This agreement is based both on Orange’s unique expertise in NFC and Visa’s technologies, and the trust placed in our respective brands. This partnership is in line with our innovation strategy and allows us to offer a service which makes consumers’ everyday lives easier.”

Orange Cash will be made available to Orange customers in Strasbourg and Caen in early 2014, ahead of a nationwide roll-out in the second quarter of the year. The launch will speed up the adoption of mobile payments and support the offers of partner banks.