Diebold Nixdorf Establishes Strategic Partnership With Datema Retail Expanding Its Mobile Self-Scanning Portfolio

Diebold Nixdorf has formed a strategic partnership with Swedish software company, Datema Retail for mobile self-scanning solutions as part of it’s strategy to drive connected commerce in the retail market. With the mobile self-scanning solutions of Datema Retail, Diebold Nixdorf is adding a key component to its TPiSHOP self-scanning software solution that enables an enhanced personalized shopping experience. The mobile self-scanning software can be easily integrated into the point-of-sale (POS) and back-end components of Diebold Nixdorf’s TP Application Suite as well as into retailers’ customer loyalty programs running on Diebold Nixdorf’s software platform.

Datema Retail´s solution offers consumers multiple benefits that will enhance the shopping experience and make it more personal. An example is the ability to retrieve the customer’s pre-made shopping lists from the retailer’s e-commerce system when arriving to the store, prioritized in the correct shopping order. With a smartphone or hand-held scanner provided by the retailer, the consumer can receive loyalty promotions, information about scanned items, be guided and interact while they walk through the store and scan products themselves. At checkout, all they need to do is pay.

For retailers, the benefits are in-depth information about customers’ shopping behavior, more input into customer loyalty programs and greater flexibility to deploy staff.

“This partnership gives us an opportunity to expand our self-scanning portfolio to include a proven solution that both retailers and consumers accept. We can now offer the extremely popular option to customers worldwide,” said Thomas Fell, Diebold Nixdorf senior vice president, retail. “Our primary goal is to provide the most innovative technologies to our retail customers as we continue to accelerate the growth of our retail business globally and shape the future of consumer transactions.”

Datema Retail has been operating in Scandinavia for more than 30 years. Its mobile self-scanning solution is deployed by several leading retailers in the Nordic region. The international cooperation will help Datema Retail expand its market presence. “We look forward to working with Diebold Nixdorf, a prestigious global partner. Together, we will help retailers enhance the consumer experience,” said Mikis Samaras, head of international sales, Datema.