Verifone to Enable Interactive, Omni-Channel Retail Checkout Experiences for Shufersal

With the goal to offer shoppers in Israel the most advanced and secure checkout experience available, Shufersal has selected Verifone, a world leader in payments and commerce solutions, for a full-scale payment-as-a-service (PaaS) relationship.

Shufersal will be the first merchant in the country to implement Verifone’s suite of commerce-enabled payment solutions that include a complete upgrade to local EMV requirements, access to third-party apps in the Merchant Marketplace, and state-of-the-art gateway services for an omni-channel view of consumer transactions both online and instore.

“To meet the demands of the increasingly digital consumer who expects a personalized and seamless ecommerce and instore experience, we plan to interact with shoppers with multimedia content such as interactive surveys, loyalty programs, and targeted marketing videos and graphics,” said Zvika Fishaimer, VP Systems Information and HR, Shufersal. “Working with Verifone puts us a step ahead of our competition with the advanced technologies and services we need to complement the quality and affordability our customers expect when they shop with us.”

The elegant and customizable Verifone MX 925 is a powerful multilane point-of-sale (POS) device that will allow Shufersal to be EMV-ready across their 3500 attended and self-checkout lanes, with encryption and tokenization services to securely accept a variety of payment types including mobile wallets.

“Technology is moving quickly in Israel and retail is evolving as merchants look for solutions that can both strengthen their business and enhance interactions with the consumer,” said Dan Soffer, VP Services, EEMEA and GM of Verifone Israel. “We look forward to implementing the most innovative retail solution available in this market and enabling Shufersal with comprehensive monitoring and reporting tools for real-time access to valuable insights and performance.”

Underscoring Verifone’s reputation and experience with retailers in Israel and around the world, the Shufersal PaaS deal is a first in terms of scope, scale and service including secure payment solutions, merchant marketplace, gateway services and reporting, and omni-channel capabilities as well as a range of value-added services such as media and estate management, and device monitoring.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc.

This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s current expectations or beliefs and on currently available competitive, financial and economic data and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc., including many factors beyond our control. These risks and uncertainties include, but are not limited to, those associated with: successful rollout of our PaaS solution with Shufersal, execution of our strategic plan and business initiatives and whether the expected benefits of our plan and initiatives are achieved, short product cycles and rapidly changing technologies, our ability to maintain competitive leadership position with respect to our payment solution offerings, our assumptions, judgments and estimates regarding the impact on our business of the continued uncertainty in the global economic environment and financial markets, our ability to successfully integrate acquired businesses into our business and operations, our ability to protect against fraud, the status of our relationship with and condition of third parties such as our contract manufacturers, distributors and key suppliers upon whom we rely in the conduct of our business, our dependence on a limited number of customers, the conduct of our business and operations internationally, our ability to effectively hedge our exposure to foreign currency exchange rate fluctuations, and our dependence on a limited number of key employees. For a further list and description of the risks and uncertainties affecting the operations of our business, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. We may also provide material information about us on our investor relations website at, in company press releases and in social media postings. The forward-looking statements speak only as of the date such statements are made. Verifone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.