How do we know if an acquirer has found the secret ingredients for merchant satisfaction? Consider Nexi in Europe, whose portfolio of POS and e-commerce merchants grew from 1 million to 2 million in less than five years. Another example is SmartPay in Asia, which connected 700,000 merchants to its wallet and QR payments in the first three years after launch. Both companies chose the Way4 acquiring software platform to take their offering from multi-channel to truly omnichannel. It is the foundation that enables merchants and shoppers to enjoy a seamless and personalized payment experience across all channels.
OpenWay has analyzed the success of Nexi, SmartPay, Shift4 Europe, Azericard, Halyk Bank, and other players who use Way4 for their omnichannel acquiring. Read the case study to learn more:
- How to achieve the highest approval rate: which transaction parameters to monitor and adjust in the acquiring back-end
- What tools and data merchants expect from the acquirer, to better map the customer journey
Which payment scenarios and value-added services help attract the large-volume merchants, such as international hotel chains, public transportation companies, multi-country gas stations, travel aggregators, and other segments
