Dec 7, 2021
Unlocking the Power of Hyper-Personalisation to Build More Relevant Banks
Real-time data and AI have made it possible to deliver curated content, services and products designed for individual customers, but many banks are unable or unwilling to embrace the opportunity offered by hyper-personalisation. There is no doubt that hyper-personalisation is effective. A Deloitte report on the topic points out that Amazon and Netflix have respectively