Access Bank Plc unveiled its customized debit cards tagged “Persona” on Friday, November 7th 2014. The product allows customers carry around their fond memories by uploading their favorite image on their debit cards.
The Access Bank Persona debit card is a customized card that enables customers to enjoy the privilege of branding their payment cards with their favorite photographs and images showing fondest memories. Alternatively cardholders can select images from the bank’s gallery and upload their favorite images on their debit cards.
Speaking at the launch of the product in Lagos at the weekend, the Group Managing Director/Chief Executive Officer, Access Bank, Mr. Herbert Wigwe described the product as part of the brand new future as well as a great future for the bank.
“We are doing very interesting things. If you ask people about Access Bank about three to five years ago, they would say it is a whole scale commercial bank because that was what we were. But we have evolved over the past three years to become a large diversified bank with a strong retail presence. Now, what we are doing is not just looking at the top corporate, we are looking at what we can do with each of our stakeholders. What that means is that whether it is a small business, or an individual, we strive to meet everybody’s aspiration,” Wigwe said.
Herbert Wigwe, further stated, “We want to make sure that everyone in the retail space can truly feel the power of an institution that truly cares for them. That is what we are doing. That is also what Persona is all about.
It was inspired by our customers. We have several people that have been with us for so long, since 2002. Even as a whole scale commercial bank, you (customers) stood with us, even when we did not have many retail products to offer. Now, we boast of the most widely used cards, we boast of the best premium cards, we boast of cards that are extremely efficient, but what we are doing today is even much more different,” he said.
He disclosed that the bank would be unveiling several products over the next couple of weeks. This, he pointed out, would enable the bank achieve its ambition of becoming the world’s most respected African bank.
On his part, the Group Head, Channel Services, Access Bank, Mr. Segun Ogbonnewo said the product would be supported amongst other things by dedicated communication channels which would host dynamic information as well as publicize the bank’s loyalty and reward offerings to customers.
