Universal Studios and American Express have announced an expanded multi-year agreement that brings Universal’s theme parks and filmed entertainment together with American Express to create exclusive consumer benefits and experiences. The agreement also enables American Express, for the first time, to acquire new Card Members directly through Universal theme parks and websites.
While American Express and Universal have worked together since 2008, this expanded partnership presents new and innovative marketing opportunities for both companies. The partnership will now include marketing opportunities that leverage Universal Pictures’ retail partners, consumer licensing and digital media platforms on a global basis. American Express now has the first opportunity among payment services providers to participate in product placement and co-promotion on Universal Pictures’ films. Universal and American Express will also work together to offer Universal’s assets, including special holiday and seasonal theme park events, film premieres and VIP screenings of select Universal films, to eligible American Express Card Members and prospects worldwide. The partnership will continue to set the stage for ongoing offers and promotions for anyone holding an American Express Card, ranging from discounts at the theme parks to special once-in-a-lifetime entertainment experiences.
“With this partnership we are maximizing the assets of two iconic brands: American Express, one of the world’s premier payment companies, and Universal Studios, a leading media and destination-based entertainment company,” said Stephanie Sperber, President, Universal Partnerships & Licensing. “The continuation of this alliance provides Universal with an endless range of potential marketing opportunities, of which the consumer is the ultimate beneficiary.”
“The expanded partnership is about membership, providing special access along with exciting on-site and online offers for our Card Members. It also presents a unique opportunity in the marketplace for both our brands,” said Suzan Kereere, Senior Vice President, Merchant Services Americas, American Express. “This is a great example of how a strategic merchant relationship can deliver exceptional benefits and experiences for our joint customers.”
The agreement will offer a wide range of exclusive benefits for Card Members, including:
- Select discounts on in-park merchandise, food and beverage purchases made with their American Express Card;
- Access to exclusive American Express VIP lounges with the purchase of a Multi-Park ticket or Annual Pass at Universal Orlando Resort and with the purchase of a VIP Experience or Front-of-the-Line Pass at Universal Studios Hollywood; lounges provide guests with a relaxing environment to plan the rest of their day, as well as enjoy complimentary beverages and snacks;
- Exclusive experiences including tickets to Universal Pictures’ film premieres, private VIP preview screenings of select Universal films and dedicated viewing areas for some park special events;
- Rich incentives & offers for approved new applicants applying for an American Express Card at Universal theme parks and on their websites.