Gen Z’s Message to Merchants: Meet Us in the Metaverse – New FIS Data Shows Young Consumers Drive Demand for Innovation
Millennial and Gen Z consumers are driving demand for embedded finance across a range of existing and emerging touchpoints, according to new FIS research. As technology evolves and the physical, digital and virtual worlds converge, younger generations are inhabiting new channels, such as the metaverse, and creating the need for new ways to transact. Findings

