Visa and Oracle Introduce New Tools to Help Improve Digital Ad Performance
How it Works: A retailer who wants to promote a seasonal sale selects a target audience based on a mix of demographic and aggregated, past purchase behavior data. In this situation, they choose millennial women as their target audience, and a digital ad is delivered to this group using the Oracle ID graph across multiple
Six Things Worth Knowing About Chip Cards (EMV): An Evolution in Security
six things to know about chip cards, so here are six more things worth knowing about chip cards: 1) Why should I pay with a chip card? The chip on the front of your card protects your personal information much better than the magnetic stripe on the back. When you buy something, the chip on
Thames Card Technology Halves Co-Branded Card Production Cost & Time with Retransfer Tech
Thames Card Technology Ltd has expanded its retransfer manufacturing capabilities in response to market demand for the production of co-branded or personalised cards from program managers, issuers and card processors. The new hardware, a combination of XID 8300 and XID 9300 machines, reduces the time to market and cost of producing a range of bespoke
Online Shopping Made Simple, Easy, and More Secure with Visa
Aramex Global Shopper, Discovery, Emirates Airline, TicketPro, WebTickets and YuppieChef. Shoppers can now enjoy this digital checkout service that allows them to pay with their cards online and on any device that’s connected to the Internet, with just a few clicks. [video width="854" height="480" mp4="https://paymentsafrika.com/wp-content/uploads/2016/09/Visa-Script-01_Online.mp4" autoplay="true" preload="auto"][/video] Enrolling in Visa Checkout is a simple, one-time
Mastercard Chip Momentum: Reducing Fraud One Year In
As of July 2016, 88 percent of Mastercard U.S. consumer credit cards have chips, representing a 105 percent increase in chip card adoption since the October 1, 2015 liability shift. The company also sees 2 million chip-active merchant locations on its network, a 468 percent increase in chip terminal adoption since October 1, 2015. Two
Visa and Leading Banks Launch mVisa – Kenya’s First Interoperable Mobile Payments Service
Consumers can pay merchants by scanning a QR code on a smart phone or by entering a merchant number into a feature phone. The payment goes straight from the consumer’s bank account into the merchant’s account and provides real-time notification to both parties. The QR code, which provides the customers with the merchant’s bank details,
Number of Card Payments Worldwide Set to Increase 55% to 417bn by 2021
Rising card acceptance and contactless adoption fuel strong growth According to RBR’s Global Payment Cards Data and Forecasts to 2021, the total number of card payments worldwide increased by 15% in 2015 to 270 billion, almost double the 8% rise in card numbers. The research indicates that consumers around the world are increasingly turning to
SA Merchants Transact in US Dollars Thanks to FNB and PayPal
Wirecard Cooperates with Otelz.com to Ensure a Frictionless Customer Journey
Bertan Aner, Founder and CEO of Otelz.com. Having been launched in 2013, Otelz.com instantly became a brand that is preferred by worldwide hoteliers and Turkish users for its unique business approach to online hotel booking. More than 5,000 accommodation options from luxury hotels to budget hostels are in its database and promises its customers a

