CitiDirect Banking Evolution, Citi’s institutional online or e-banking platform, has again been ranked number one in Greenwich Associates’ Online Services Benchmarking study. This is the fifth consecutive year that Citi has received this distinction in the study, which gauges “Best of Breed” features/functionality in the online/electronic channel that differentiate treasury/cash management providers globally as well as in Europe, Asia and North America.
“Corporate clients are looking for banks to move beyond providing transactional services to more complex decision-support tools, and next-generation platforms such as CitiDirect BE are addressing this need.”
CitiDirect BE, the evolution of the award-winning CitiDirect® Online Banking platform (CitiDirect®), represents a multi-year investment and delivers a new client experience with a contemporary design, enhanced navigation and optimized user interface.
In addition to being ranked the #1 Global/International Provider, Citi was rated “Best of Breed” in the following categories:
- Overall Product/Service Availability
- User Authentication
- Connectivity and File Services
- Cross-Product Integration
- Payments (ACH, Wire Transfer)
- Cash Position/Liquidity Management/Forecasting
- Active Investments
- Trade Services
- Supply Chain Finance
Conducted by Greenwich Associates, an independent research and consulting firm, the annual Online Services Benchmarking study evaluates online banking applications provided by leading banks and non-banks. Greenwich Associates analyzed each provider’s platform and ranked them based on more than 40 individual performance factors including usability/ease of use, product features, country/regional management, integration/organization, payments, receivables, information access/reporting, and other corporate services. Criteria were then weighted for scoring purposes.
“We are extremely pleased to be recognized by Greenwich Associates. This ranking is an endorsement of our strategy to deliver a new e-channel client experience” said Naveed Sultan, Global Head of the Treasury and Trade Solutions Group at Citi. “Citi is committed to the necessary investment and use of technology to continue to provide clients with digitized solutions that meet their changing needs.”
“Alongside global capabilities, online capabilities are fast becoming one of the most important differentiators among the banks competing for corporate business,” says Greenwich Associates consultant Marc Harrison. “Corporate clients are looking for banks to move beyond providing transactional services to more complex decision-support tools, and next-generation platforms such as CitiDirect BE are addressing this need.”