Cross-Border Acquirers Challenges: Embracing CBDC, AI, and Regional Innovations for Competitive Advantage – OpenWay

Cross-border acquirers are facing new challenges, including technological complexity, CBDC acceptance, and AI-based personalization. What is at the top of their roadmaps?

In some countries, the focus is on real-time payments, while in others it has shifted to CBDC acceptance. Attracting merchants in Europe is becoming difficult without AI-based personalization, while in Asia, delayed implementation of QR and mobile payments poses significant risks. For cross-border acquirers, technological complexity is growing exponentially. To remain competitive, their infrastructure needs to support a wide range of geography-specific innovations within a short span of time.

OpenWay has gathered insights from clients using the Way4 payment software platform, who are constantly capitalizing on new, high-margin market opportunities. Learn about the best practices of leading cross-border acquirers, including:

  • Nexi, a Pan-European acquirer undergoing agile digital transformation. Nexi launched a centralized digital commerce system on Way4 for over a million merchants in just 9 months, integrated machine learning into its core operations to improve fraud detection and risk management, and grew its portfolio to 2 million merchants.
  • A global e-commerce gateway, processing transactions for Kiwi, Wolt, Xsolla, and other high-volume online brands. After being acquired by Shift4 in a $575 million deal, it became a payments partner of Starlink and Hilton.
  • Halyk Bank in Central Asia, the first financial institution in its region to offer cost-effective QR payments to SMEs and street vendors serving tourists. It is also an early-bird acquirer of Eurasia’s first CBDC cards.
  • DNA Payments, founded 6 years ago in the UK, now one of the largest PaaS and SaaS service providers to multinational acquirers and banks.
  • Equity Bank Group, a Pan-African player recognized as the world’s first ATM acquirer of M-PESA e-money. It now serves as a wallet payments hub for various e-money brands across East Africa.
  • A payment facilitator awarded as the Best International Multi-Currency Business Payments Solution in the US, which has evolved from a freelance marketplace provider into a global B2B acquirer operating across 190 countries.
  • Planet Payments (formerly Fintrax), initially a DCC provider, now transformed into a full-fledged POS acquirer catering to luxury brands like Gucci, Chanel, and Burberry.

Cross-border acquirers are facing increasingly complex and diverse technological needs as they strive to meet regional demands, manage AI-based personalization, and embrace new innovations like CBDC acceptance. Way4’s payment platform, as demonstrated by these global players, is a key solution helping acquirers address these challenges and seize new market opportunities.

Learn more about Cross-Border Acquirers Challenges and how to stay competitive by reading the full article HERE.

 

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