Cynergy Data Chooses ROAM to Power Its Custom-Branded Mobile POS Solution

ROAM an Ingenico company and the leading mobile commerce platform provider, announced that Cynergy Data, a leading US payment services provider (with over 100,000 merchants), has chosen ROAM’s white-label solution to power its new Vwalaa! Mobile Pay offering. Now, merchants, Independent Sales Organizations (ISOs) and Financial Institutions (FIs) can take advantage of the massive mobile payment revolution with an all-in-one mobile point of sale (mPOS) solution from Cynergy Data.

Cynergy Data leveraged ROAM’s core platform components – the G4X secure mobile card reader, the ROAMpay™ X4 application and the myROAM management portal – to launch the Vwalaa! Mobile Pay brand in less than four months. Because Cynergy Data is first to the U.S. market with the new version of ROAMpay X4, it is currently the only U.S. acquirer to offer game-changing features such as offline processing, configurable inventory management, previous purchase recognition and personalized receipts.

“We continue to strive to deliver the best possible product to our partners, and Vwalaa! Mobile Pay, powered by ROAM, rises to the top. Through Vwalaa! Mobile Pay, we offer a seamless, custom-branded experience throughout the mobile application, management portal and customer service,” said Alvin Mayers, senior vice president of product at Cynergy Data.

ROAM’s white-labeling capabilities enable businesses to extend their brand across the entire platform while leveraging ROAM’s field tested design, built-in security features, and cross-device support. ROAM’s unique “powered by” model delivers the best of a build/buy mobile commerce solution, helping businesses get to market faster with the latest mPOS offerings that are used for line busting, self-checkout and onsite payment acceptance.

“ROAM is uniquely positioned to partner with acquirers like Cynergy Data to help them quickly, easily and cost-effectively enter the mobile payments market with a custom-branded mPOS solution,” said Eric Hoffman, senior vice president of U.S. sales at ROAM. “We’re thrilled that Cynergy Data chose ROAM to be its trusted technology provider in order to deliver innovative, flexible and user-friendly mPOS solutions to its customers.”

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