Digital River, Inc. a leading global provider of Commerce-as-a-Service solutions, has announced that the company will host a free webinar to help businesses learn how to drive online revenue growth with Google Shopping, formerly known as Google Product Listing Ads (PLAs). The webinar, “The Power of Google Shopping,” will be held on June 24, 2014, from 1:00 p.m. to 2:00 p.m. CDT. The webinar is open for registration (http://driv.ws/2d) now.
A must-attend virtual event for ecommerce, sales or marketing directors and executives as well as product and brand managers, the webinar will be led by Mahmood Khan, senior program manager for strategic marketing at Digital River. Mahmood will be joined by a guest speaker from a multi-national branded manufacturer. Working with Digital River, this branded manufacturer launched a Google Shopping campaign that drove an 115 percent increase in quarter-over-quarter online revenue.
The webinar will explore the potential impact of Google Shopping on online revenue. The discussion will include:
- An overview of Google Shopping – what it is and how it works;
- Tips for implementing Google Shopping and launching a successful campaign;
- Insights into how Google Shopping can bolster an ecommerce business; and
- A real-world case study highlighting a global branded manufacturer’s experience with Google Shopping.
“For companies that are looking to drive significant revenue increases across ecommerce channels, Google Shopping can be an effective solution – with the right implementation and campaign strategy,” said Scott Heimes, Digital River’s senior vice president and CMO. “Through best practice advice and real world case studies, webinar attendees will get actionable insights on how to apply a Google Shopping strategy to their ecommerce program.”
