Emerge Mobile, a South African based technology company specialising in the mobile point of sale (MPOS) payments space, has achieved Payments Council International Payment Terminal Security (PCI-PTS), and Europay, MasterCard and Visa (EMV) Level 1 and 2 certifications for its MPOS payment card acceptance solution.
This is the first time a fully South African designed, engineered and manufactured end-to-end MPOS solution has attained this level of international security certification, positioning Emerge Mobile to play a significant role in extending effective MPOS solutions to SMEs across Africa and other emerging markets worldwide.
The solution will be registered with the MasterCard Mobile MPOS Program and the Visa Ready Program, showcasing it to international acquiring banks and creating the potential for it to be embraced by strategic partners worldwide.
“Achieving the full range of international certification requirements means that Emerge Mobile’s MPOS solution is compliant with the rules set by the global card schemes and legislated financial institutes worldwide,” says Matt Putman, managing director of Emerge Mobile. “These global certifications confirm that our solution meets the highest level of international security standards and is sufficiently secure to roll out worldwide.”
The Emerge Mobile MPOS solution consists of an acceptance platform, web portal, native smart phone merchant applications and a hardware adapter that is attached to a smart phone, transforming the phone into a secure mobile payment terminal capable of processing Chip & PIN and Magstripe card payments.
The solution is compatible with iOS and Android mobile platforms, with additional modules in development. A unique offering of the solution, and a major competitive differentiator, is its ability to not only accept card payments, but also accept and process payments from third party mobile wallets, and enable the redemption of mobile vouchers and coupons.
“We have created a mobile payment experience that is similar to the existing customer/retailer card payment procedure to ensure there is little change-resistance,” says Putman. “Our terminal is similar to the POS devices that customers and retailers are accustomed to in that we have implemented the normal security procedures, the most important of which is the ability for customers to enter their secure card PIN on our integrated secure keypad.”
Putman explains that this ‘familiarity’ means minimal impact on customer checkout times and ensures that no burden of educating customers about a new payment process is placed on retailers.
Emerge Mobile is currently engaging with acquiring banks, and telecommunication and mobile network operators as part of its international distribution strategy.
“We are positioning ourselves in the international market in two ways,” says Putman. “Firstly, we can white-label our solution to look and feel like our acquiring client’s brand, after which we provide services to maintain and upgrade the platform on an on-going basis. Secondly we can enable clients, through joint ventures or consultancy services, to launch their own new consumer focused MPOS brand into the market.”
According to Putman, the growing popularity of MPOS solutions worldwide, especially among small or micro retailers, will help to drive migration from cash to electronic payments. Research from Timetric, shows that from 2011 to 2012, the number of mobile point of sale terminals in operation worldwide increased 111 percent, from 4.5 million to 8.5 million, and it is expected to reach 38 million in 2017.
Putman believes that the significant expansion of the MPOS sector internationally and specifically in Africa will be driven by a number of factors. These include increased adoption of smart phones, simplification of regulatory and payment association rules, and a desire by key stakeholders in emerging economies to progress from cash-based to cashless societies.
“MPOS solutions empower small businesses and retailers that have never accepted card payments and previously operated on a cash-only basis, to accept multiple forms of card payments, safely, simply and smartly,” says Putman. “Particularly in Africa, there is growing adoption of MPOS technology by small enterprises as they understand the benefits of cost reductions, rich functionality, higher sales, and the attraction of payment on-the-go for their customers.”
On the African continent, consumers are already comfortable using their mobile phones to transact, with 55 million Africans using basic mobile phones to transfer money to one another, or to collect payment from government agencies. The value of Africa’s “mobile money” market in 2012 was $81 billion and is forecasted to reach $160 billion by 2016, indicating that the continent is ready to embrace quick, convenient ways to make and accept payment.
“Just over two years ago we kicked off the development of our payment solution with the goal of meeting the highest international security standards, using South African skills and expertise,” said Putman. “After an incredibly challenging, humbling and rewarding experience, this certification is the international stamp of approval that gives us the edge over many non-compliant solutions that are being marketed in South Africa and internationally.”