Equity Bank Unveils MVNO Strategy and Rollout Plan

Equity Bank has unveiled its Mobile Virtual Network Operator (MVNO) strategy and rollout plan that is set to launch in July 2014.

Equity Bank has hailed their MVNO as the ‘next big thing’: Equity 3.0. The Equity MVNO accords Equity Bank the opportunity to continue its mission of furthering financial inclusion and innovative service offerings for all Kenyans by presenting their financial services offering on to a single platform which will make banking services more accessible, flexible convenient and more affordable.

The bank has invested heavily in time, infrastructure and resources to prepare for this service offering. Platforms, technology and knowledge of customer needs and aspirations have combined to prepare for aggregation of the “Big Data” that Equity believes will enable it to create a true e-economy – for the benefit of all Kenyans. A service that is a first for Kenya and a first for Africa.

Alongside this investment, Equity has also developed important partnerships that will not only enable the process, but also help to drive costs down. Notably, a strategic partnership with Airtel will support Equity’s delivery of MVNO services without the capital investment required by traditional mobile operators. These lower costs will be passed onto Equity Bank members via innovative, affordable, next generation products and services. “New skills combined with new systems and cutting edge innovation will yield immense benefits that we will pass to our members,” says Dr. James Mwangi, CEO of Equity Bank Group, “In this venture of enhancing our mobile banking offering, we are, as always, driven by our focus of making financial services convenient, accessible, affordable and inclusive.”

As the host and partner operator for Equity Bank, Airtel said it is delighted to be the mobile operator that is pioneering this innovation in the Kenyan Telecoms Industry. The company stated that the MVNO services will run on the excess capacity on its network, ensuring that it maintains seamless quality experience to its consumers.

Airtel Kenya CEO Adil Youssefi congratulated Equity Bank on the move to pioneer the MVNO initiative in Kenya saying that “The launch of MVNOs is in line with Airtel Kenya’s innovation and differentiation agenda. We believe that the entry of the MVNOs into the market will stimulate and sustain overall market growth through a new range of innovative products and service propositions that will give more choice and value to Kenyans. Additionally, their entry into the market will increase the uptake of mobile services in key segments such as mobile commerce and data thereby accelerating the inclusion of all Kenyans into the mobile revolution for sustained economicdevelopment of the country”.

In preparation for roll out, Equity Bank has put in place adequate human resource and technology to ensure efficient service delivery. A 300 seat customer contact center fully integrated with voice and social media is now operational 24 hours 7 days a week and staff have undergone intense training on effective customer service and experience.
To further enhance the speed and cope with anticipated increase in volume of transactions from the MVNO, the Bank’s recently implemented Oracle Supercluster is now fully activated and operational. The system is capable of supporting more than one million transactions per second concurrently from cards and mobile transactions and core banking transactions. The system is now fully enabled for enhanced payment processing and expanded acquisition strategies including mobile transactions.

In addition, the recently rolled out integrated and robust IT platform and Tier 4 data centre provide comprehensive business functionality, immense transactional power and capability, high availability and reliability and supports enhanced customer experience.

Equity Bank has taken the strategic direction of bringing full mobility to banking – all the while simplifying the payments and transaction process – enabling greater inclusion for all Kenyans. With the new MVNO service, Equity bank will provide the most secure banking platform delivered via the mobile phone. Pricing strategies will reduce the middlemen layers of fee associated with mobile money transactions – saving money for individual Kenyans and the Kenyan economy as a whole. Mobile transfers will be charged at 1% of the transaction value compared to the prevailing market charges of 16%. The charges will be capped at Ksh 25 per transaction. Additionally, instant loans will be available at a maximum of 2% per month compared to the 7.5% per month offered in the market.

Equity MVNO will simply mirror all its banking services into the mobile phone. By linking the account to the mobile phone, customers can apply for loans, move money into and from their bank accounts and pay bills. In addition, through Equity banks’ multi-channel connectivity, customers will be able to carry out cross border transactions from their mobile phones. They will receive international remittances onto their accounts and access through their mobile phone numbers, Equity Agents, ATMs or branches.

Equity Bank staff will begin trialing the MVNO service today as the final round of testing before the service goes live to the public in July 2014.

Said Dr. Mwangi, “We feel that innovations and technology have given us a perfect opportunity to continue our tradition of rewarding our customers with control and freedom of choice. All our customers will receive their sim cards ready for use as soon as we roll out.”

In addition, Dr Mwangi said that ahead of the full market launch in July, Equity Bank was inviting all Kenyans above 18 years who wish to enjoy the enhanced mobile phone banking to open an Equity Bank account instantly on their phones. “Today we are opening up this possibility through our new Equity Bank Hapo Hapo service that enables you to open an account on your phone by simply dialing *247#, enter your national ID number and you will receive your account number and Pin instantly,” explained Dr Mwangi. The account opening process has been dignified and simplified as one can now open an Equity Bank account on their phone irrespective of their mobile

You may also like

Popular News