FreshDirect and MasterCard Partner to Enhance the Online Grocery Shopping Experience

MasterCard and FreshDirect announced that the online fresh food grocer will now accept MasterPass, MasterCard’s digital payments platform, to enhance the online and in-app payment process.

MasterPass by MasterCard is a simple, convenient, trusted digital platform for faster, safe shopping at thousands of online merchants. It enables consumers to pay for the things they want with the security they demand, online or in app, using any device. The platform securely stores payment and shipping information, which is readily accessible when a consumer checks out using the, “Buy with MasterPass” button and logs into their account.

“FreshDirect’s promise to perfect the shop and deliver experience for its customers aligns with MasterCard’s commitment to ensure a seamless and secure checkout process,” said Michael Cyr, group executive, U.S. Market Development, MasterCard. “With MasterPass, consumers can go online, place their order and pay with just a click. The burden of entering delivery and billing information is eliminated, further enhancing the quality service FreshDirect provides.”

“Since day 1, FreshDirect’s mission has been to make great food easy to get,” said Jodi Kahn, Chief Consumer Officer, FreshDirect. “Launching the MasterPass technology across the FreshDirect shopping experience speaks directly to that mission, enabling our customers to take advantage of payment innovation and streamline check out.”

Starting 12/16 through 3/31/16, consumers can get $25 off their FreshDirect purchase the first time they use MasterPass to purchase groceries from or the FreshDirect app. The offer is available anywhere FreshDirect delivers. For more information and terms and conditions visit

U.S. consumers can set up a MasterPass account by visiting the MasterPass website or by signing up with a participating bank such as Citibank. Consumers in the New York City area can join MasterCard and FreshDirect at the Union Square Holiday Market on December 16th to learn more.

MasterPass is currently available in 24 countries around the world including Australia, Belgium, Brazil, Canada, China, Czech Republic, France, Germany, Hong Kong, Hungary, India, Italy, Korea, New Zealand, Poland, Romania, Russia, Singapore, South Africa, Taiwan, Turkey, United Arab Emirates, the United Kingdom and the United States. Launched in 2013, MasterPass by MasterCard is free, easy to set up, and available anywhere you see the MasterPass button. It is accepted at 250,000 merchants globally.

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