So how does it work? With IBM Watson, OnStar Go enables merchants and brands to create new, connected driving experiences. For example, if a driver picks up breakfast from a specific restaurant that is part of the OnStar Go merchant marketplace, the restaurant would have the ability to prompt the driver to order menu items based on past order history. The driver is then able to order ahead and checkout with Masterpass directly from the car and pick up his order, without having to pay at the restaurant. With time and increased usage, the merchant is able to learn more about the driver’s preferences and is able to make offers, which are delivered on the dashboard and are more personalized and contextual. Connectivity is transforming the way people interact, engage – and now transact. As consumers get more connected, Mastercard sees the potential in every device to be a secure commerce tool— and a driver of a better consumer experience. The partnership between three industry leaders, IBM, GM and Mastercard will bring a whole new meaning to connected commerce and make it more speedy, secure and seamless.]]>
