Stay on top of fashion, get a great price from a local merchant, and buy your hot dog and peanuts at the ball game—all from a mobile device? At the Innovation Showcase MasterCard displayed the many ways it is revolutionizing the consumer shopping experience. Held in conjunction with its annual Investor Day, the Innovation Showcase offered a glimpse into the products and services that transform the shopping experience and enhance convenience and security for consumers.
“The digital lifestyle is radically altering the day-to-day shopping experience, and habits, of consumers. As a result, consumers will now shop and pay in whatever way best fits their needs and lifestyles, from every device they have, with a simple tap, click or touch at the register, in the aisle, at home, on the go – or anywhere else,” said Ed McLaughlin, Chief Emerging Payments Officer, MasterCard. “We continue to lead this transition to digital and deliver the next, best and most innovative solutions to meet the needs of consumers and merchants.”
Here is a look at 10 ways to pay in the digital age and how MasterCard is shaping the future of digital shopping and payments:
- ShopThis! with MasterPass™ – Imagine you’re looking through your favorite digital fashion content and see the must-have coat of the season. Through MasterCard’s work with Intel® and PhiSix Fashion Labs, consumers will be able to buy products directly from Intel’s Virtual Shopping Experience – a fully interactive 3D virtual fitting room app.
- Wearable Devices – MasterCard Labs shows how wearable devices are digital shopping devices — which will change the way consumers shop and pay for things and how merchants interact with their customers.
- MasterPass by MasterCard – If you’re tired of entering the same contact and payment information every time you shop online or via mobile, this digital wallet solution can help. It simplifies the shopping experience for consumers by storing shipping, personal and card information to make digital checkouts much easier.
- QkR – This popular app is being used in various ways to provide consumers with convenient ways to pay:Parkeon – Who knew parking could give such great rewards? Through this innovative technology with Parkeon, consumers can get coupons for local businesses every time they use their MasterCard to pay for parking.
- In-stadium – MasterCard is expanding this popular app to allow consumers to order and pay for food from their seat with their mobile device. Now in beta testing with Legends Hospitality, QkR will help fans catch every minute of the game at the stadium.
- QkR Schools – This app means never having to hear “Mom, I lost my lunch money” again. It makes it easy for parents to pre-order and pay for school lunches.
- Qantas Cash – This next generation loyalty card from Qantas Airlines makes international travel more convenient—from check-in to landing. It allows members to pre-load foreign currency to spend in Australia or overseas at any of the 35 million locations MasterCard is accepted. Even better – the card can also be used as your boarding pass.
- Fuel Rewards Network – With gas prices fluctuating, it’s always nice to get a reward for filling up the tank. With this partnership, MasterCard cardholders earn savings on gas purchases, which they can then use to shop at participating grocery stores.
- “Digital Food” – MasterCard brings food donation into the digital age, working to help transform the World Food Programme’s business model by replacing in-kind food deliveries with “digital food”. This allows people to buy food from local traders using electronic payments and gives them an important introduction to safer and more secure ways to pay.
- Simplify Commerce – Simplify Commerce makes it very easy for merchants to accept e-commerce and mobile commerce payments, regardless of payment brand, in a matter of minutes, and provides consumers with the convenience to pay how they want, when they want.