Fiserv, Inc., a leading global provider of financial services technology solutions, announced that its MobilitiTM mobile banking solution was named the market leader in the just-published “Ovum Decision Matrix: Selecting the Next Generation Mobile Banking Solution.” The report evaluated eight global mobile banking providers based on market impact, technology and execution.
Ovum cited the established market tenure of Mobiliti, its large and loyal customer base, and an overall excellent client relationship model as reasons for the market leader designation. The report also spoke favorably of the go-forward focus on modularization and extensibility of Mobiliti, which will make it easier for Fiserv clients to customize their mobile banking offerings and leverage third party technologies.
“Banks should shortlist Mobiliti when searching for a next generation mobile banking solution,” said Kieran Hines, Financial Services Technology Practice Leader, Ovum. “We consider this solution as the market leader, as Fiserv has gained significant market share and has kept up with the technology race.”
The Ovum report highlights the growing focus on mobile banking within financial institutions and notes the importance of enhancing mobile channel functionality and taking advantage of digital marketing to drive engagement. These topics align with Fiserv principles on offering a tailored user experience for each banking channel and creating opportunities to cross-sell via mobile banking, which are topics covered in papers available at Fiserv.com.
“Mobile is the channel of choice for an increasing number of consumers, and for many of our financial institution clients the volume of customer mobile banking interactions has already surpassed that of online and physical channels,” said Serge van Dam, vice president, Digital Channels, Fiserv. “Since 2002, Mobiliti has been used by financial institutions of all sizes to power banking interactions, payment transactions, and alerts and notifications. We are proud to have spent more than a decade building and deploying the broadest feature set in the industry.”
Mobiliti from Fiserv currently powers mobile financial services for millions of consumers at more than 1,900 banks and credit unions on five continents across the globe. The solution was also recognized by CEB TowerGroup with four “Best in Class” distinctions in its most recent, global mobile technology analysis.