Loyalty marketing service MyPoints.com, Inc., a subsidiary of United Online, Inc., announced the launch of Swappable, a mobile app available on both the App Store and Google Play, which allows users to purchase, share, personalize and swap gift cards from a variety of merchants. Gift cards can be purchased through the Swappable mobile app using credit cards.
The Swappable app seeks to disrupt the gift card marketplace through several unique features. First, the app’s patent pending “swap” functionality allows a recipient of a gift card through the app to exchange an unwanted gift card for another of equal value with a merchant the recipient prefers. Second, Swappable allows the gift giver to add a personalized photo, video or text message that will accompany the gift card. Third, Swappable will soon leverage online and offline geolocation technology to alert users when there are stores nearby where they can redeem their gift cards and where they can purchase new gift cards. Finally, the app’s payment functionality is enabled by Braintree’s trusted and widely used platform, making check-out simple and secure.
MyPoints will lend more than twenty years of loyalty expertise to the Swappable app, and has been proven as a leader by delivering nearly 500,000 gift cards last year. This experience in combination with Swappable’s new “swap” technology will allow MyPoints to help revitalize the gift card space by minimizing the number of gift cards that go unused and also providing users with added savings and personalized content.
“In the past, gift cards have not been terribly interactive,” said Sha Fakiri, MyPoints’ General Manager. “Now, with the Swappable app, users can select their optimal gift experience through an easily navigable and simple interface. MyPoints will continue to offer our customers wonderful online shopping experiences and now can apply that expertise toward revolutionizing how consumers use gift cards.”
“The gift card space is rapidly changing and has continued to grow in recent years,” said Francis Lobo, United Online’s President and Chief Executive Officer. “Through the launch of Swappable, we believe we are adding new functionality and personalization that will enable us to grow our share of a market that saw $124 billion1 spent on gift cards in 2014 alone.”
