MasterCard and Ogone, a leading global online payment provider, announced today their partnership on the integration and deployment of MasterPass™. This collaboration covers Belgium, The Netherlands, France, United Kingdom, Germany and Spain in a first phase and the remaining countries Ogone operates in later on.
MasterPass™, the digital platform from MasterCard, optimizes and simplifies online purchases made from connected devices including PCs, touchpads and smartphones. MasterPass meets consumers’ demand for convenience shopping and eliminates the need to enter detailed shipping and card information to complete their online shopping at MasterPass merchant sites that have the “Buy with MasterPass ™” button on their check out page. Consumers can securely store MasterCard and other branded credit, debit and prepaid card information, address books and more. This simplification of the purchasing process, which also includes all the guarantees of a card payment, should enable e-merchants to increase significantly their transformation rate and boost the development of m-commerce.
This solution, which is initially being deployed for e-commerce, will at a second stage enable merchants to offer to their customers to pay in store with MasterPass™ and encourage the convergence of payment experiences using new technologies such as NFC and QR code.
From end of November 2013, MasterPass ™ will be available on Ogone’s online payment platform, an online, secure and cross-channel solution. This partnership should help to expand the adoption of MasterPass ™ to thousands of e-merchants starting from 2014, who may now benefit from the many advantages offered by this simple and quick solution for consumers.
“On top of our portfolio of over 80 international payment methods, we are pleased to include and provide MasterPass to our clients. As online cross border sales opportunities grow, simplicity and making a wide range of payment methods available are key to helping ecommerce clients improve their check out conversion rates” commented Ludovic Houri, Ogone.
David Dechamps, General Manager, MasterCard Benelux, observed: “This partnership with Ogone will further strengthen MasterPass momentum and accelerate the adoption commitment of MasterPass™ in Belgium and in Europe.”