One Horizon Group, Inc., which develops and licenses bandwidth efficient mobile voice over Internet Protocol (“VoIP”) platform for smartphones, announced that its Chinese retail VoIP service, brand named Aishuo, now supports all of the major Chinese mobile payment platforms including China UnionPay, Alibaba’s Alipay and Tencent’s Wechat Wallet to support a range of premium Aishuo app services.
The Aishuo rollout to Chinese smartphone users commenced in late February 2015 and has recently surpassed 3.5 million downloads. The Company is seeking to acquire 15 million new subscribers on its mobile VoIP service over a two-year period with a view to leveraging this significant user base to achieve industry average revenues per user (ARPU) for similar social media, mobile advertising and mobile VoIP apps.
The app now supports all of the major Chinese mobile payment platforms including China UnionPay, Alibaba’s Alipay and Tencent’s Wechat Wallet giving users the option to purchase Aishuo credit which allows them to quickly subscribe to a range of premium Aishuo app services. These services currently include One Horizon’s industry leading proprietary optimized-for-mobile VoIP calling solution with competitive per minute call-rates as low as ¥0.15/min, and the Virtual SIM number rental service, which provides a local Chinese number for friends and family to call without the need for an expensive mobile plan — ideal for students and overseas travelers wishing to avoid incoming roaming fees. Aishuo is available in over 25 smartphone App stores including Baidu’s 91.com and Baidu.com, the Tencent App store MyApp.com, 360 Qihoo store 360.cn and the hugely exciting newcomer Xiaomi on mi.com
“From a monetization perspective this is an important development for Aishuo, as our premium features are now easily funded through all of the most popular mobile payment platforms in China,” said Brian Collins, Founder and CEO of One Horizon. “Combined with our significant increase in the app download rate, we expect a ramp up of revenues from premium services as customers choose to add low cost voice minutes and rental of Chinese telephone numbers to their app usage.”