Benefit from one integration and one portal for estate management.
If you haven’t heard about Payment Platform as a Service (PPaaS) yet, you will. To stay relevant, acquirers need to find ways to keep up with merchant demands to meet evolving consumer behaviors. The growing number of digital-centric consumers expect consistent experiences across all channels. According to PwC research, 51 percent of consumers of all ages and 69 percent of Gen Z will be less loyal if in-store experiences are less enjoyable than online.
So, acquirers are faced with the challenge of finding ways to enable alternate payments such as buy now, pay later (BNPL) and peer-to-peer (P2PE) options in-store. Merchants also want solutions that will allow loyalty rewards redemption and digital receipts at the checkout and services, such as analytics and reports and fraud prevention.
Your clients have access to these services and payment methods online. You will need to meet their demands to bring them into brick-and-mortar stores.
The Practical Solution for Acquirers
You have the option to find available apps, customize or modify them to work with your solution, sign it for payment devices, and implement encryption and other security measures to ensure it won’t negatively impact payment security. This process can take 12-18 months.
An alternative is to leverage Ingenico’s Payment Platform as a Service solution. PPaaS allows acquirers to complete one integration to the platform and then access all of the payment methods and services on the platform. Unlike traditional development that takes 1-2 years, this process takes only a few weeks:
- Register with a Payment Platform as a Service provider.
- Locate API information.
- Integrate with PPaaS (Ingenico terminals are Payment-Platform-as-a-Service-ready).
- Use your merchant aggregator portal to decide which payment methods and services to enable for your clients.
- Commercialize to merchants who use PPaaS.
Once your PPaaS instance is set up, you can start using it immediately. And once you enable options for merchants, they can use their platform interface to decide what to use to enhance experiences for their customers.
You also have the option to upload an application you develop and share it with your clients through the platform.
Payment Platform as a Service Advantages
Choosing PPaaS to bring new capabilities to merchants results in several benefits for acquirers. The first is simplicity. It’s one integration rather than multiple integrations to maintain. There’s no need to sign, validate, and download individual apps. They’re already enabled by default in the payment platform, saving acquirers’ teams hundreds of hours of work.
You also manage all of your clients through one portal, enabling payment methods and services based on packages you offer or agreements you have with them. Estate management of your clients and their solutions is much easier with PPaaS than with traditional methods. You create a campaign that will download new services to terminals and enable it for merchants that choose it.
The PPaaS solution is also highly secure. It enables various types of payment acceptance for merchants, uses personally identifiable information (PII), and, therefore, must comply with Payment Card Industry (PCI). Additionally, no payment data is currently used or stored by the Ingenico PPaaS platform itself.
Are You Ready to Expand In-Store Payment Options for Your Clients?
Acquirers often face the build vs. buy question. However, the speed of change is tipping the scales toward partnerships and integration rather than lengthy development and certification processes.