PayPal Unveils New Brand Identity

Posted on by wademinnie | 7489 Views | 15 min read

PayPal announced transformational changes to its brand identity, including the unveiling of a new logo. The new look reflects PayPal’s simplicity, convenience and security, redesigned for today’s dynamic, mobile-first world. This is the first time PayPal has updated its identity since 2007. “Our new brand identity goes far beyond an updated logo,” said David Marcus,

PayPal Beacon To Reinvent the In-store Shopping Experience

Posted on by wademinnie | 6525 Views | 11 min read

PayPal has announced PayPal Beacon, a new technology for merchants that will enable consumers to pay at many of their favorite stores completely hands-free. It will reinvent today’s in-store shopping experience by making it simpler, faster and richer for consumers, while providing retailers with more ways to differentiate themselves from their competitors. “PayPal Beacon opens