goSwiff Expands Global Operations to Five Continents

goSwiff, the leading innovator of mobile commerce, marketing & professional services announced its expansion of global operations to five continents as it gears up for a busy 2015. Global mobile payment market is booming and according to the analysts the growth will continue. Gartner suggests that mobile payment volumes in 2017 will be US$ 721B,

Gartner Says by 2016, 25 Percent of the Top 50 Global Banks Will have Launched a Banking App Store for Customers

The explosive growth of apps is causing significant challenges for the banking industry, according to Gartner, Inc. Banking CIOs, CMOs and line of business (LOB) heads face two key challenges. The first is that the visibility of customer banking apps in public stores is decreasing due to the total number of apps available; the second