12 Facts and Figures About E-commerce in Nigeria in 2015

Jumia has just released a new Infographic with the objective of shining a light on the key facts and figures of the year that has passed as well as the promise of 2016. In 12 points, it goes back on its most memorable sales of the year, the records it broke, its engagement towards its customers

Infographic: Consumer Psychology and the Ecommerce Checkout Process

The team at Vouchercloud have put together the following infographic on Consumer Psychology and the Ecommerce Checkout Process. It gives unique insight into customers’ motivations and behaviour on e-commerce sites, and offers tips on how to improve your site to increase conversions.   Consumer Psychology and the E-Commerce Checkout – An infographic by the team at

Infographic: E-commerce in Africa

Emerging markets research firm, Jana has released an infographic showing insights on the e-commerce preferences of African consumers in Nigeria, Kenya & South Africa. Surveying 600 consumers in each country, the company asked respondents questions ranging from their favourite online store to their favourite payment mechanism. Have a look at their insights below:  

Infographic: 23 Million Kenyan Mobile Money Users

The GSMA recently released data showing that there are over 23 million mobile money subscribers in Kenya which is about 74% of the country’s adult population. Mobile money has rapidly  grown from a money transfer system to a payment platform supporting many financial products.   The launch of M-PESA in 2007 was a critical breakthrough that