MMU Case Study: Econet Zimbabwe’s Big Mobile Money Ambitions
Econet Wireless’ mobile money service, EcoCash, has jumped off the starting blocks registering 31% of Zimbabwe’s adult population in just 18 months. EcoCash accounts already outnumber all of Zimbabwe’s bank accounts combined. How has EcoCash achieved such early success? They have combined effective operational execution with an unusually high degree of investment and organisational focus.