WorldPay, a leader in payment processing, risk and alternative payments, and PayWizard, a platform that provides subscriber management and billing for multi-screen media, have announced an agreement to integrate WorldPay’s payment processing capabilities with PayWizard’s leading subscriber management functionality.
The integration will provide merchants with improved customer services, enhanced payment flexibility and quicker time-to-market. PayWizard clients will gain access to Acquiring services from WorldPay as well as 200+ payment methods, ensuring that local payment preferences can be catered for. Similarly, WorldPay merchants operating in the digital media landscape will be able to use PayWizard subscriber management services to increase revenue and profit by understanding customer behaviour and preferences, and therefore helping to create better targeted marketing and promotional campaigns of higher value services.According to PayWizard, 16.8 billion video-enabled devices are set to be in the global marketplace by 2015. In addition to this, 2013 is the year that the number of mobile devices will exceed the world’s total population with two thirds of the world’s data in video format by 2015, making this a rapidly growing market for merchants.
PayWizard’s system combines intelligent subscriber management technology with rich marketing functionalities and a powerful finance system. It enables merchants to maximise consumer relationships and drive revenues, resulting in increased profitability. The WorldPay Gateway allows merchants to maximise their transaction success with global reach across major payment schemes and worldwide currencies.
Integrating with WorldPay will allow multi-currency processing, enabling merchants to expand abroad, as well as gain access to improved security measures such as Visa Verified by Visa and MasterCard SecureCode. Additionally, the relationship allows merchants to provide recurring transactions for subscriptions and the option for refunds, improving the customer experience at the payments page.
Shane Happach, Chief Commercial Officer, eCommerce division at WorldPay, comments: “The integration of WorldPay’s payment services with PayWizard’s Enterprise subscriber management system enables merchants to improve monetisation opportunities. It will greatly improve the customer’s experience with the merchant, resulting in an increase of revenue, brand loyalty and enhanced relationships between merchant and customer. It will provide a powerful solution to digital content merchants looking to grow and expand globally.”
Jamie Mackinlay, Commercial Director, PayWizard Group, comments: “PayWizard Enterprise is an industry leading platform that provides subscriber management and billing for multi-screen media. Full and off-the-peg integration between PayWizard and WorldPay will greatly extend payment handling and the mobility features of our platform as well as significantly simplifying project management and implementation for our customers.”