Wow Bao Launches New Branded Mobile App Powered by Mocapay

Mocapay, a merchant-centric, mobile marketing and payments solution provider, announced the launch of fast-casual Asian concept Wow Bao’s customized mobile program. The new Wow Bao-branded mobile app will provide users a personalized and unique offering and has the ability to issue loyalty and reward benefits to its guests. Additionally, Wow Bao, a Lettuce Entertain You restaurant, is taking advantage of Mocapay’s mobile marketing to keep customers informed and to expedite shipping of its delicious Asian fare.

“This next evolution for Wow Bao will empower the brand to increase its mobile marketing power while giving consumers the choice of easy, mobile payments,” said Doug Dwyre, CEO, Mocapay. “We have enjoyed a long standing relationship with Wow Bao and are thrilled at their commitment to maximize the full power of mobile marketing and payments.”

The new Wow Bao-branded mobile app will offer a full range of loyalty and reward benefits to Wow Bao customers. For example, the Wow Bao loyalty program will offer one point for joining the program and one point for every dollar spent. Once the customer reaches 50 points they will receive a $5 credit that is automatically provisioned to their Wow Bao app via the mobile wallet. Additional features include:

  • In-app messaging
  • Option to request a payment token for secure payment
  • Ability to register and receive in-app messages regarding promotions, campaigns, specials and new product announcements
  • Option to send gift cards to friends and family via the app
  • Easy access to purchase and reload gift cards
  • Ability to place orders online for pick up or delivery (orders may also be placed online and shipped to consumers anywhere in the U.S.)
  • Management of messages and offers through the app

“Wow Bao has been thrilled with Mocapay’s product and client service for years – it just seemed natural to take the product to the next level and launch a Wow Bao-branded app,” said Geoff Alexander, Managing Partner, Wow Bao. “Wow Bao customers can now select a favorite location, buy gift cards, reload gift cards easily and much more with this new version.”

By offering a branded app, Wow Bao will have the ability to engage and reinforce its connection with existing customers while also attracting new customers. The branded mobile app serves as an incremental channel that compliments Wow Bao’s existing web presence, social media, email activity and in store communications adding depth to its integrated marketing approach.

The new Wow Bao app is currently available via Apple and Android app stores as well as via Additional enhancements will likely be available later this year.

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