ACG has inked its second reseller agreement with an African ATM firm. This most recent agreement was made with South Africa’s own TIM Trading. The deal grants TIM Trading with exclusive rights to sell and distribute ACG spare parts in several countries throughout the southern portion of Africa, including: Botswana, Namibia, Madagascar, Mozambique, South Africa, Zambia, and Zimbabwe. The combination of the reseller agreements with Amserve and TIM Trading have given ACG the unprecedented ability to navigate financial landscapes within nine African countries that cumulatively account for 95% of the Continent’s ATM installed base. It’s safe to say that the size of ACG’s footprint in the African market just got a whole lot bigger.
ACG’s most recent agreement with TIM Trading reinforces the company’s strategic goal of global expansion. Matthias Thiele, VP of Global Business Development, explains how ACG’s current activities in Africa are providing strategic synergy for the company: “Africa is one of the most important markets in the world when it comes to ATM deployment. ATM installations are slated to show more exponential growth in Africa than in any other region across the globe”. Recent industry forecasts substantiate Thiele’s assertion; RBR predicts that ATM installations in Africa will grow by 94% between 2009 and 2015.* Thiele adds, “South Africa and Nigeria are the major centers for ATM activity on the Continent. Quite impressively, both countries account for nearly all of Africa’s total installed base. Therefore, establishing a physical presence in these two countries was an essential component of our entrance strategy for Africa”.
Ryan Adams, owner of TIM Trading, offers some local insight into ACG’s potential impact within the African market: “Africa has a vast economic environment with varying monetary and transactional demands. The market needs a spare parts supplier that can meet the unique requirements of each economic demographic, as opposed to simply providing a one-size-fits-all application”. Adams elaborates, “We are excited to be partnering with ACG, because its suit of ATM solutions offers this sort of versatility. Really, ACG checks all of the boxes and more; the company focuses on putting its customers first and has a high competency level in all major OEM brands…without being directly tied to any of them”.
Both ACG and TIM Trading agree that working to reduce ATM downtime in Africa is the key to building a significant advantage in the market. “The ATM business, like the airline business, can’t afford downtime,” explains Adams. “Any downtime equates consequentially to revenue losses for our clients, lost opportunity for consumers, and grave inconveniences for all. ACG’s plan for establishing local bonded warehouses for components spares and parts will put them ahead of the game—rewarding the entire value chain and minimizing downtime”. According to Marvin Bowers, Director of Global Sales, ACG plans to have warehouses in place in both Nigeria and South Africa by the end of Q1 next year. Bowers concurs, “Being able to offer the market local inventory will enable us to serve not only our African customers but also our Middle Eastern and Asian customers with unprecedented speed and responsiveness”.