Alfardan Group has announced the launch of AlfaNow, a fully owned subsidiary established to strengthen cross-border payments infrastructure and enable faster, more reliable international money transfers across the GCC and beyond.
The new entity reflects Al Fardan Group’s strategic vision to modernise payment connectivity and provide secure, efficient remittance and transfer services for both individuals and businesses operating in an increasingly globalised economy.
Built on Al Fardan Group’s more than five decades of trust, innovation, and leadership in financial services, AlfaNow aims to extend this long-standing legacy into the next generation of digital payments. The company is positioning itself as a key player in regional and global payment flows by offering improved speed, transparency, and accessibility across major transfer corridors, while maintaining a strong focus on governance, compliance, and risk management.
At launch, AlfaNow enables secure and near-instant money transfers to over 125 countries, leveraging a global network designed to maximise reach and reliability. This network includes more than 160,000 partner payout locations, providing extensive physical access points for recipients. In addition, AlfaNow connects to over 4,300 banks, offering access to more than 2.5 billion bank accounts worldwide. The platform also supports instant payments to over 100 mobile wallet service providers, reaching more than 1.5 billion mobile wallet accounts, reflecting the growing importance of wallet-based payments across emerging and mobile-first markets.
AlfaNow’s payment services are supported by a cutting-edge technology platform built to deliver competitive exchange rates, transparent fee structures, and faster processing times across key remittance corridors. The company emphasises that its solutions are underpinned by robust operational governance and a strong risk and compliance framework, ensuring cross-border transactions remain secure, compliant, and aligned with regulatory requirements across jurisdictions.
Hasan Fardan Al Fardan, Group Chief Executive Officer of Al Fardan Group, said the launch of AlfaNow represents a major step forward in the group’s long-term commitment to building a future-ready payments ecosystem. “With AlfaNow, we are advancing Al Fardan Group’s long-term vision to build a future-ready payments ecosystem that connects economies and empowers communities,” he said. “As the world becomes increasingly interconnected, our focus is on enabling secure, compliant, and accessible financial flows that empower people and businesses across borders.”
Hasan Jaber, Chief Executive Officer at AlfaNow, added that the company is aiming to redefine how money moves across borders by focusing on speed, safety, and transparency. He noted that AlfaNow’s expansion strategy is already underway, with activity spanning multiple regions including the GCC, South Asia, Southeast Asia, Europe, and Africa. Jaber also highlighted the company’s first major partnership in the UAE, confirming that AlfaNow has gone live with Al Fardan Exchange as its first strategic partner.
“Our ambition is to build one of the most trusted and efficient cross-border payments platforms to emerge from the region,” Jaber said. He explained that AlfaNow’s growth will be supported by advanced technology and the responsible use of artificial intelligence, along with a robust and expanding network of correspondent partners connecting the platform to key markets globally. He added that the company’s focus remains on contributing meaningfully to a stronger, more connected international financial ecosystem.
AlfaNow is now available across the UAE, Oman, and Qatar, with plans to expand further through partnerships with leading financial institutions across the Middle East and beyond. The rollout is expected to strengthen the company’s regional presence while reinforcing Al Fardan Group’s commitment to shaping the future of cross-border payments on a global scale. With a combination of trusted financial expertise, modern technology, and global network reach, AlfaNow is positioning itself as a platform designed to meet growing demand for faster, more transparent international money movement in both consumer and business payment markets.
