As a sign of pride in our industry and to highlight the positive impact of cash during the pandemic and on everyday life, the ATM Industry Association (ATMIA) has released ‘Cash Stories.’
Cash Stories is a portfolio of photos and stories, submitted by ATM deployers and vendors from around the world, underscoring how cash and ATM services positively affected consumers during the pandemic, in emergencies and during the course of normal day to day life. It also includes efforts by the industry to correct the misconception that cash was not safe to use during the pandemic.
“These are just a few examples of how cash saved the day for individuals that found themselves in situations where no other payment method was able to be used, how cash is appreciated and is vital to society,” said Mike Lee, ATMIA CEO. “We put this together as a sign of pride in our industry and to spotlight how important it is for consumers – all across the globe – to have easy access to cash and for banknotes to continue to be a viable payment method.”
“Some of these stories of how cash saved the day are terrific,” said Lee. “From helping people to lose weight to being able to pay for supplies when caught in the wildfires in Australia, these stories just further emphasize how important cash is.”
In order to correct the misinformation that cash was not safe during the height of the pandemic, ATMIA put out extensive information reassuring merchants and the public that cash was safe. “The campaign was largely successful, however, we couldn’t have done it without the support and efforts of ATMIA members,” said Lee. “The Cash Stories video highlights some of the efforts including white papers, blog articles, inforgraphics and social media posts that ATM operators and vendors put out over the last 18 months.”