Digital Gifting Company CashStar Introduces Tactile Unwrapping

CashStar, the digital gifting company preferred by the world’s leading brands, has unveiled Tactile Unwrapping, the newest module in the CashStar platform. These new capabilities make digital gifting even more personalized and engaging by replicating the gift unwrapping experience in the digital medium. The module can be configured to allow purchasers to select wrapping paper, add a hand-written message, and virtually wrap the gift. Recipients unwrap eGift Cards using fingertips on touchscreen devices or with a mouse on desktops and laptops.

The Tactile Unwrapping capabilities launched with several CashStar clients in time for the holiday season, including QVC, Williams-Sonoma, Pottery Barn, West Elm and others. The Tactile Unwrapping module was released in conjunction with a new, enhanced preview feature that helps convert buyers. These latest enhancements not only increase the conversion rate and transaction frequency, but also user satisfaction ratings of both giver and receiver of digital gift cards.

“CashStar’s track record of innovation is unmatched in the industry and continues with the release of Tactile Unwrapping,” stated Ben Kaplan, president and CEO of CashStar. “Everyone loves receiving gift cards, but buyers often worry that they lack that personal touch. By sending digital gift cards in selected gift wrap with a message to the recipient, the gift card becomes a truly thoughtful and personal gift. And, the enhanced customer experience encourages future purchases by both the sender and recipient.”

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