Nielsen Launches U.S. E-Commerce Solution
Nielsen, announced the official roll-out of its U.S. e-commerce measurement solution, delivering a comprehensive total consumer view of 90% of fast-moving consumer goods (FMCG) online sales within the U.S. market. Nielsen’s U.S. e-commerce solution is a multi-sourced tool that brings together robust data from a variety of resources to gain an accurate read of the

