68% of Ivorian Consumers are Shopping More Online Since the Start of Pandemic, Reveals Mastercard Study
Clothing (61%), Data top-up (55%) and computer equipment (48%) top the virtual shopping list in Ivory Coast. Top learning experiences include cooking, dancing, learning a language, and mastering DIY projects. Social media has become an integral platform for connecting consumers to online businesses Secure checkout experience recognized as fundamental for online shopping A Mastercard study

