Digital River, a provider of Commerce-as-a-Service solutions, has announced that it signed a global payments agreement with Morinda, Inc., a direct-selling company that markets nutritional, health and wellness products. Morinda is using the Digital River World Payments solution – including its international payments gateway and credit card processing capabilities – to build a localized European payments program that supports online sales of its lifestyle products across Russia, Hungary, Latvia, Lithuania, Poland, Romania and the Czech Republic. The Digital River solution will offer Morinda customers online credit card payments in seven different local currencies, including Russian ruble, Hungarian forint, Latvian lats, Lithuanian litas, Polish złoty, Romanian leu and Czech koruna.
“With a presence in more than 50 countries, we want to make connecting with our brand and global shopping as easy and convenient as possible for our customers. We chose Digital River as our online payment service provider because of the unique combination of their e-commerce and payments expertise, strong track record in the direct selling industry, and extensive global footprint,” said Shon Whitney, vice president of sales for Morinda.
“Digital River has a successful track record supporting some well-known direct selling brands around the world. We are looking forward to playing an active role in helping Morinda advance its online sales strategy,” said Souheil Badran, senior vice president and general manager of Digital River World Payments. “One of the key objectives of our payments program is to support online merchants across business models and borders. We have the global reach and payments capabilities to help Morinda customize their payment transactions on an international basis, drive conversions and increase customer satisfaction.”
Through Digital River World Payments, Digital River offers online merchants more than 180 international and local payment options, and over 170 transaction and display currencies. In 2013, the company processed more than $30 billion in online transactions.
Digital River released a white paper, “Many Ways to Pay: Expanding Internationally is Tougher Than It Looks.” Read it to gain some insights into the three stages of international online payments expansion.