Prepaid cards are fast-emerging as a preferred transaction instrument among international travellers due to the inherent protection they offer to customers from currency fluctuations. With growing adoption, the role of prepaid cards has expanded from being a mere store of value to include added value functions such as loyalty, card controls, expense management and budgeting.
This paper provides insights into how issuers can enhance traveller experience with added value offerings, tailored to the needs of multiple sub-segments. With growing demand for innovative features; financial institutions need to have the right underlying infrastructure to bring new prepaid products and services to the market rapidly, expand card usage, customers and improve revenues.
