January’s edition of the mPOS Tracker highlights three particular developments as the mPOS market rolls into 2014: (1) mPOS continues to expand internationally, particularly in emerging markets, (2) mPOS is the number one priority for merchants ranking even higher than security; and (3) receipts have the potential to become an important marketing channel for merchants.
The January 2014 report features five new players: Aptito, BEETLE, Emerge Mobile, Starmount and Vexilor. The report also provides updates for twelve existing players in the mPOS space including Blue Bamboo, iZettle, I Love Velvet, Mswipe, Monetise, ShopKeep POS, Square, PayAnywhere, and QFPay and two suppliers: Anywhere Commerce and Infinite Peripherals.
Observations discussed in this report include:
- mPOS and mobile trumps all. For the first time, mPOS and mobile solutions are viewed by merchants as their number one key priority.
- mPOS merchants have had their silver bullet all along. Sales artifacts were once thought of as only a required part of the transaction, but have now become important communication “canvases” to be used by merchants as important channels to the customer.
- mPOS land grab focused on bringing customers to merchants. Amazon’s acquisition of GoPago could ignite SMB mPOS by handing small merchants not only a POS solution but one that supports its Pay with Amazon plug in, allowing them to serve 230 million+ consumers right from the start.
The mPOS TrackerTM is a monthly analysis of the developments taking place in the mobile point of sale industry produced by PYMNTS.com and sponsored by ROAM.