NMI, a leading provider of e-commerce payment gateway enablement technology for Independent Sales Organizations (ISOs), announced the expansion of its payments enablement platform for the Value Added Reseller (VAR) and Independent Software Vendor (ISV) markets. NMI’s payments enablement platform technology allows web and mobile application developers, shopping carts, domain registrars, hosting providers and Customer Relationship Management (CRM) solutions or any e-commerce solution providers to offer their own branded payment gateway services as part of their product and service offerings.
“The days of reselling third-party payment gateway services or referring merchants to payment gateways are over,” said Roy Banks, chief executive officer for NMI. “Our payments enablement platform enables ISOs, VARs and ISVs to offer their own branded payment gateway, while meeting the payment processing needs of their merchant customers,” added Banks. “They gain relationship control to enhance customer experience and brand equity. Plus, they own more of the revenue opportunity without having to worry about third-party competition,” continued Banks.
VARs and ISVs are playing an increasingly important role in helping merchants meet their payment processing needs. By leveraging NMI’s payments enablement platform to offer their own branded payment gateway services, VARs and ISVs no longer have to refer merchant customers to third-party payment gateway vendors. They can now enjoy the benefits of offering payment gateway services without the significant expense associated with building, operating, maintaining and securing a payment gateway platform.
Unlike white-label offerings, NMI provides more than the ability to simply insert a logo and co-brand. NMI’s payments enablement platform offers three levels of branding; the flexibility and option to bill for payment gateway services; a host of value-added services and first- level customer support. NMI’s payments enablement platform is integrated to more than 150 popular shopping carts and has 100 plus domestic and international processor relationships.