Small businesses now have a new way to drive repeat business and word of mouth marketing: the customer sales receipt.
ShopKeep has announced Custom Email Receipts, a significant enhancement to its point-of-sale solution that hits the market just one week after a range of other upgrades targeted at bars and restaurants. Small Business owners can now send email receipts built in HTML, turning the basic sales transaction into an expansive branding and marketing opportunity.
Customized Email Receipts’ key capabilities include:
- Better branding: Add your business logo to the receipt
- Social media: Include links to your business’s digital profiles — but first, read our ebook on leveraging the power of social media
- Run a smarter business: Collect feedback and use big data to boost profitability
- Special offers: Extend your marketing message by offering specials and other incentives directly on the receipt
- An entirely ‘owned’ database: Enjoy complete ownership and access to your mailing list at all times.
“Customers are used to receiving well-branded, attractive receipts from their online purchases and this release is about leveling the playing field for the average Mom’n’Pop on Main Street.” said Jason Richelson, ShopKeep founder and co-CEO.
“I am most excited by the social links, which I would have loved to include on the receipts of my old store. People look to their friends and local business listings to help them decide where to eat and what to buy. Driving a customer to leave a Yelp review, buy more, or share their experiences on Social Media – straight from a receipt that lands in their inbox – is a hugely powerful tool.”
Customer-controlled media such as reviews and social shares have the power to make good businesses – and to break others. A one-star increase in a business’s Yelp rating, for example, leads to a 5% to 9% increase in revenue, according to a study by a Harvard Business School professor. Any tool that allows small business owners to drive satisfied customers to leave reviews could therefore have a significant impact on revenue.
Unlike other point-of-sale providers, all customer information, including email addresses, collected through the ShopKeep POS belongs to the business owner. Other vendors claim that data as their own and sell it.
