Square Reinvents the Register with Square Stand

Square announced Square Stand, new hardware for brick and mortar businesses that turns an iPad into a complete point of sale. With local businesses increasingly tearing out their old point of sale systems to run Square Register, Square Stand gives merchants a remarkable new way to manage and grow their business, all for the price of a cash register.

“Local business owners take as a given that they need an ugly, slow, expensive, and complicated point of sale system cluttering their counter,” said Jack Dorsey, co-founder and CEO of Square. “Square Stand is elegant, fast, affordable, and easy to use. Whether you’re selling cupcakes, cardigans, or cappuccinos, running your business with Square has never been easier.”

Ready to use in minutes, Square Stand works with Square Register, the free point of sale application, and gives merchants access to real-time analytics, robust reporting, and a delightful experience for their customers. Square Stand features an integrated card reader that keeps information secure from swipe to payment, and easily connects to the hardware accessories businesses need, including a receipt printer, kitchen printer, cash drawer, and barcode scanner. Merchants can lock their iPad in place and secure the stand to their countertop, making it easy to tilt and rotate the stand and complete orders quickly. Square Stand works with an iPad 2 or 3, with a version for iPads with Lightning connectors available later this year.

Square Stand costs $299 and is available for pre-order at squareup.com/stand. Customers will also be able to purchase Square Stand in Best Buy stores and other select retailers starting the week of July 8.

Square is now processing over $15 billion in payments on an annualized basis, excluding Starbucks. The company’s recent growth has been fueled by increased adoption by brick and mortar merchants, who are using Square as a full point of sale system. While Square usage continues to grow on smartphones, it is growing at a faster rate on iPads: iPad customers now represent nearly 50% of total payments processed by Square. The average payment volume processed by these customers is more than double the average volume processed by Square customers using smartphones.

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