Africa offers enormous growth potential for e-retailers given that online shopping is in its infancy in the region. This is according to Sumesh Rahavendra, head of marketing for DHL Express Sub Saharan Africa, who says the recently released ‘Shop the World!’ report reveals that emerging markets offer the highest growth potential for the eCommerce industry.
Deloitte recently published their 2014 Global Powers of Retailing report in which they highlight the 250 biggest retailers around the world and analyse their performance based on geographic region, product sector, e-commerce activity and other factors. In this report Deloitte list the 50 top global e-retailers of 2014. They define e-retailers as B2C e-commerce only,
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