Safaricom’s Lipa Na M-PESA Targets Fuel Outlets During Festive Season

Safaricom has announced an instant rewards system to incentivize customers who pay for fuel using Lipa Na M-PESA. With over 134,000 motorists having already received free talk time on the Safaricom network for every purchase of fuel worth Sh500 or more, the consumer incentive plan highlights the growing use of M-PESA as a payment channel.