CardLinx Publishes New Standards Enabling Interoperability and Broader Use of Card-Linking

The CardLinx Association, the leading global organization promoting card-linking, has published the final versions of its first four standards to enable interoperability between the payments and digital marketing ecosystems. The standards have been developed by CardLinx Association working groups comprised of the leading global payment networks, merchants, banks, digital advertising publishers, payment processors, and card-linked

CardLinx Task Force Releases Draft Standard for Fraud Prevention

The CardLinx Association, the new association that facilitates the interoperability and growth of card-linked offers (CLOs), and Deem, a cloud commerce company delivering Commerce-as-a-Service (CaaS) to a large and diverse ecosystem of customers, has announced a new draft protocol, the CardLinx Chameleon Standard, for pro-actively combating fraud resulting from returns of CLO purchases. CLOs are

CardLinx Announces First Annual Card-linked Offers Forum in US

CardLinx, the new association that facilitates the interoperability and growth of card-linked offers (CLOs), will host the first annual CardLinx Forum on April 7, 2014 in Las Vegas. This is the first forum to focus specifically on the convergence of digital advertising and payments or card-linked offers. Speakers and panelists will discuss predictions and emerging